Fujifilm – Shaun Madill Photography

Fujifilm GFX100RF, A Review

I am not a camera reviewer. I don’t know the science behind sensors or colour processing. I also don’t care about stuff like that. But, if you want a review from a normal person, please read on.

I have wanted a medium format camera for quite a while. I’ve also admired the wide images taken on an X-Pan. Both have been out of reach financially. Also, I’ve moved away from landscape photography over the last few years, and a big heavy medium format camera and lens wouldn’t really fit in with the type of images I capture these days. Then Fujifilm introduced the GFX100RF. A medium format, X100 styled, fixed lens (relatively) compact camera, and I started to think again.

The GFX100Rf without any accessories attached

When I first saw the GFX100RF my first thoughts were of it being an X100VI with a bigger sensor, and that even if it were within my reach I probably wouldn’t buy it. It doesn’t have IBIS. F4 as the minimum aperture, for almost £5k?

Then, I was given the chance to test one out for a couple of weeks. As luck would have it, it arrived just before we went away to Anglesey, and my opinion completely changed.

Let’s start with the looks, because it’s important. I firmly believe that if the user doesn’t like the look of a camera then they’re less inclined to use it. Similarly, if the camera isn’t fun to use – it’ll gather dust.

From the front, it looks like an X100 on steroids. But, there’s no optical viewfinder or flash, so it looks a bit odd. Obviously, concessions would have to be made to make a medium format camera this small so it’s understandable that they’re missing. What the GFX does have that the X100 doesn’t is a digital tele converter dial on the front. This allows you to crop in (at the loss of pixels) in camera. It also has a very different front command dial, which is a taller than usual option, and I struggled to get used to it for a few days. From the top, it’s identical to the X100. Shutter speed and ISO dial, and exposure comp dial. But, there’s also a glimpse of my favourite feature on this camera, the aspect ration dial (more on that later).

The back is a completely new lay out. The (very good) viewfinder. This is digital only, unlike the X100 optical and digital options. Add to that a great screen with the same articulation as the X series cameras. There’s a new style control stick. There’s a second command dial as usual. It’s a bit chunkier so it matches the rest of the camera. I’ve read comments from a lot of people about the new stick, and it’s not very popular. I don’t mind it. It does what it’s supposed to. The focus mode control has been placed on the back. Then there are the usual Fujifilm buttons, AEL, Menu/Ok, Display/Back, Play, Drive/Delete and a very small Quick Menu Button.

Lastly, there previously mentioned Aspect Ratio dial. When I read about this I thought it was a gimmick. Do we really need a dial to change aspect ratio in camera? Why not just do that in post? Then, when I started using it – I got it.

Using this dial changes the way to approach a subject. It allows you to compose in different ways. It gets you thinking. Yes, you can do all that in editing, but this lets you see it there and then. Having that ability will change the way you view an image. For me, it adds to the Fujifilm ethos of doing as much as possible in camera. Set your film sim, set your aspect ratio, job done. Having the dial where it is lets you flick through the options whilst looking through the viewfinder. I even got experimental in York and tried portrait 17:6. Not with any great success, but it was fun trying.

The camera also does as good as you’d expect in the more ‘normal’ aspect ratio too. And, I can’t say I missed IBIS. It didn’t occur to me that it wasn’t a feature.

As I said at the start, I’m not a tech head or pixel peeper. I don’t care about that stuff, and given my limited vision it wouldn’t make any difference if I did. I have happily made photographs in jpeg, straight out of camera with this camera and done only very minor editing when needed. So, do I like this camera. Yes, very much. It’s nice to use, a decent size (for medium format), not too heavy. It feels nice in the hand and wasn’t obtrusive when walking around. Anyone familiar with Fujifilm cameras would be able to pick this up and make photos with it.

Now to the obvious question – is it better than the X100VI?
This is undoubtedly the question most people have asked. And, it’s a reasonable thing to ask, especially given the price difference.

If money was no object I would struggle to choose. The GFX is technically superior in some ways, and I had a lot of fun using it. I absolutely love the quality of the images it produces. Medium format really does make a difference. But, I feel it may be wasted on me as I don’t print my work. I mostly publish my images online, so an X100Vi is still a bit of overkill.

The X100 can go anywhere. And, well just look at it – it’s beautiful.

I think the best way I can sum this up is this. If you already have an X100 then you’re not missing out on the GFX100Rf. If you don’t have either, and can spend the extra, then the GFX is a wonderful camera that will serve you well for a very long time.

Fujifilm X-Half, a half review for half a camera.

I can’t believe I haven’t written anything here since April. It’s been a roller coaster couple of months with the arrival of our new granddaughter, Nellie. A complicated delivery, and prolonged hospital stay for mum and daughter and time flew by.

So, to photography. Last week I picked up the new Fujifilm X-Half. After a few days here on Anglesey I’ve gathered some thoughts. I don’t have the technical knowledge to write reviews, so if you want a qualified review, head over to DP Review. This is just my experience as an amateur.

I should start this by saying I knew this wasn’t comparable to my X100 cameras, or my Ricoh GR3s’. I knew this would be more a of a family snaps style camera.

Why did I buy this camera? I like the idea of a film like work flow. The film mode should make it so you choose a film sim and set the number of exposures you want to take. Then the camera locks the user out of changing any settings other than aperture (the camera has aperture priority, or auto modes). Once you’ve taken the full roll of film, you ‘develop’ your exposures in the app.

So far, I’ve tried three times to use this experience, twice it’s failed and gone back into normal shooting mode. The one time it worked, I found the ‘developing’ process an unnecessary gimmick. It takes a while, and serves no purpose. If you could change the look of the final image during processing, then that would be fun. It would be educational tool on how film development works.

How does it work as a camera? It’s ok. But, just, ok. The most frustrating thing is the lag. There’s a seriously annoying lag from pressing the shutter to the ‘click’ of the image being captured. This needs addressing in an update. My wife took several photos and she couldn’t tell if the camera had worked.

The rear screen is very poor in any shade of daylight. You can’t see it at all. Which, isn’t an issue if you use the optical viewfinder to compose, but in film mode you can’t see how many exposures you have left, or if it has moved to the next frame (when it works).

The images aren’t great. I expected the same or slightly better quality than my iPhone 16. My expectations were too high. My iPhone is infinitely better. There’s no RAW, but I knew that before I bought it. Fuji’s jpegs are generally brilliant, so I didn’t mind. Maybe it’s the one inch sensor? Sony did a decent job on one inch sensors though.

A lot of this wouldn’t really be an issue IF this camera didn’t cost £699. If I’m honest, this acts and feels like a toy camera. It should be called ‘my First Fuji’.

If I was asked to name a price to buy this, I’d say £100 a most. Do I feel a bit ripped off? Absolutely.

Out of curiosity I looked at what I could have bought for £699.

– A Canon EOS RS100 with an 18-55mm, for only £529
– A Lumix TZ99 for £469
– A Sony ZV1A for £649

That’s just three of a much bigger selection. I had to stop looking because the more I looked, the more I felt like I’d wasted my money.

If you’re looking for a small, fun camera then look at a second hand Lumix GM1. You can get one with a decent lens for less than this.

Can the issues in the X-Half be fixed? Maybe an update can fix the lag and the film mode failures. Maybe it could improve the final images. The screen will always be rubbish.

I’m tempted to sell if before the world realises how bad this camera is. Fuji, I expected a lot more from you.

Update; I ended up selling this camera to MPB, at quite a hefty loss. Lesson learned? Probably not.

2nd Update. I changed my mind and kept it. Maybe I didn’t give it enough of a chance.

3rd Update, it’s gone. Hated it.

Candid Camera

I’ve never been one for New Years resolutions, and if I have I doubt I ever kept them. But, this year I have decided to set a couple of photography goals. The first is simply to take more photographs with the aim for getting four ‘good’ images a month. What’s a good image? That’s subjective, obviously – but for me it’s something that I like enough to post on the front page of in the portfolio section of this site, but that doesn’t happen very often. For example, I went out the other week and took 129 photos, and kept only three. Of those, I’m happy to post them in my blog, but not anywhere else.

My second goal is to take more candid photos of family and friends, not just photographs that (in my head) are worth sharing with other photographers. Our first grandchild is due this year, and the older I get the more sentimental I am. iPhone photography doesn’t do it for me, it’s the buttons – there aren’t any!

My last goal is to simplify my whole process, by having less process. For the whole year I’m only going to shoot in JPEG, and do as little post processing as possible. One of my favorite things about Fuji cameras is the Film Sim bracketing, which allows me to take three photographs at once, each with a different film sim. Then, there’s the endless recipes for creating filmic looks. I’m hoping it will make me compose better in camera. I’ve got rid of my Adobe subscription. I begrudged paying it, but it was the standard and everyone was using it. I’m going to do as little editing as possible, so I need need a fancy bit of software.

I really want 2025 to be more relaxed, and fun. Hopefully that will come across in my photography.

All Change (again)

It’s been a while….

Since I last wrote on this blog I have a new camera. The X100vi is amazing, and I’ll keep it for travel and an everyday carry camera. But, I needed more flexibility with focal lengths. I stuck with Fuji and got the XT50, and after having it for a couple of months I’m really happy with it. It’s basically an X100Vi with interchangeable lenses.

I love the sensors on this range of Fuji cameras. Going from regularly using 16mp to 40mp is a revelation, and allows me to capture so much detail. Similarly the jump from micro four thirds to APSC sensor allows for much greater freedom when shooting low light. Fuji have managed to pack a lot into a small package. I paired the camera with the Fuji 15-50mm which is great for just about everything, especially landscape photography, and Fuji the 35mm lenses which is fantastic for street and portraits (not that I do much portraiture).

I haven’t quite been out as much as I’d like in the last few months, but hopefully that will change now. Also, it’s autumn – which anyone knows is the best time of year for photography so I’d be stupid not to.

I’m going through a black and white phase. Mostly because when I have been out it’s been in bright sunlight so taking out the colour helps to concentrate on the subject (at least for me).

The photo above is a new local discovery on the Moorland down the road. It’s nice to still be finding new things over there. I’d love to know how these trees ended up looking like this. I’m going to try and get some different angles from above. I’ll also try from the other side. To help with that, I’ve bought a new drone. It’s the DJI Mini 4 Pro. I had planned to use it only for photography. However, since I have a DJI Pocket 3 and some DJI mics, I might try and dabble with some video.

Maybe I’ll end up on Youtube…. not really.